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Dan Sims
Co -Founder and Principal

30 year outdoor, bike and ski industry veteran. Dan started his first agency in 1989 and continues to service his accounts with the same amount of vigor and laser-beam focus he did at the beginning of his storied career.

Region: Metro NY, NJ


Steve Rogerson
Co -Founder and Principal

Experienced industry professional. Steve began his career in the outdoor industry as a rep and worked in-house at Patagonia, Lotus Designs and Ralph Lauren. Steve now brings his breadth of expertise to VERT Outdoors.

Region:  PA, NJ, DE


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Mitchell McGuinness 
Sales Representative

Mitchell has been aManufacturer’s rep in the sports channel for 30+ years.  Annapolis, MD is base camp.  

The greatest time has been spent servicing traditional retailers in the run, outdoor, general sport, comfort shoe & ski trade.

Having all this cool gear, that is best used and enjoyed outdoors, keeps me moving.  I love biking, hiking, skiing, travel, water sports and more.  

Region: MD, DC, VA, DE, WV


Matt Strickland
Sales Representative

Matt covers Upstate NY and the Resort Uniform Program for Helly Hansen. When not working, he enjoys skiing, mountain biking and paddling.

Region: Upstate NY, Ski Resort/Race Uniform


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